While most fathers in commercials and television have often been the punchline of a joke with their inability to parent or complete lack of any domestic skills that would allow them to raise a child, some brands are trying to change that. While there are a number of commercials out there, two brands really stand out above the rest as having moved me in two different ways. Also included, a commercial that completely misses the mark when it comes to showcasing dads in the media.
Sentimental: #RealDadMoments - Dove Men+Care
If this commercial doesn't bring a subtle moisture to your eyes, there is something wrong with you. This commercial, which documents a few fellow dad bloggers, is a great example of a brand "getting" modern dads. We aren't just the bread winners in the relationship anymore. While some of us still are the working parent (myself included) we take an active role in the raising of our child. Some fathers are SAHDs (Stay At Home Dads) and take on the role of primary care giver for the child while the other parent is at work. This commercial gets the changing role of fathers in a modern family and kudos to them for their portrayal. They chose to take the sentimental route and it's extremely effective at showing the positive influence of fathers on a child's life.
Humor: #HowToDad - Cheerios
Bad Modern Example of Fatherhood: Bizcation - Days Inn
While I listed two of my favorite commercials for fatherhood, I wanted to share a really bad one. I'm not sure who on the marketing team thought it would be a good idea for the father to sing about watching MMA and eating Pad Thai while his son misses him at home. One thing is for certain - whoever gave the go ahead for that commercial doesn't have kids or they would realize that this commercial would piss a lot of people off. Hopefully in the future we see more of the first two and less of the third, which in my eyes is just a very sad commercial.